This Report and Order modifies competitive bidding and ownership rules for the Personal Communications Services in the 2 GHz band ("broadband PCS"). The Commission also amends other broadband PCS rules in order to encourage sincere bidding, streamline the auction process, and lessen administrative burdens. In addition, in response to the remand from the U.S. Court of Appeals for the Sixth Circuit in Cincinnati Bell Telephone Co. v. FCC, the Commission modifies its rules governing cellular licenses' ownership of broadband PCS licenses in all frequency blocks.